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Our Craft
Wear the Story. Save a Kimono.
Vintage kimono carry generations of Japanese craftsmanship, beauty and stories.
As traditions change in Japan, over 500,000 tons of clothing are discarded every year, while an estimated 30 million kimonos sit unused.
At Second Bloom Tokyo, we transform these treasured textiles into thoughtfully made pieces for today.
“Each piece carries a story. Each kimono gets a second bloom.”
Shop Our collections
Just Arrived
Why This Matters
How It All Started
A Journey That Began With Belief
“Why are so many beautiful kimonos being forgotten?”
That simple question is where Second Bloom Tokyo began.
Our first crowdfunding campaign was supported by 26 backers who believed in the idea of saving kimono and letting people express their story through what they wear.
Together, we surpassed our goal by 176%, proof of how many people resonated with this vision.
Shop the Story
What Is Kimono Pocket T-shirt?
Behind the Design
Everyday Classics
Highlighted Pieces
Obi Bag Collection
What is Kimono Obi Bag?
The Story Behind the Fabrics
Signature Obi Bag